{"id":2244,"date":"2019-10-17T08:44:11","date_gmt":"2019-10-17T08:44:11","guid":{"rendered":"https:\/\/alternative-spaces.com\/blog\/?p=2244"},"modified":"2023-05-12T09:12:56","modified_gmt":"2023-05-12T09:12:56","slug":"5-ways-to-use-augmented-and-virtual-reality-in-business-and-consumer-marketing-part-i","status":"publish","type":"post","link":"https:\/\/alternative-spaces.com\/blog\/5-ways-to-use-augmented-and-virtual-reality-in-business-and-consumer-marketing-part-i\/","title":{"rendered":"5 Ways to Use Augmented and Virtual Reality in Business and Consumer Marketing \u2013 Part I"},"content":{"rendered":"\n

Not long ago, we wrote about the ten best virtual and augmented reality business applications<\/a>. Marketing and advertising were listed last, but not least. Now, we\u2019d like to elaborate on the specific opportunities that augmented reality (AR) and virtual reality (VR) offer to companies and consumers alike.<\/p>\n\n\n\n

The marketing potential of VR and AR stems from the media\u2019s nature. VR, which requires wearing a headset, immerses people in a three-dimensional, artificially designed environment. VR technology can also recognize the person\u2019s movements, e.g., in a retail store or trade show booth, and translate them into activity in the virtual environment. The latter can incorporate real sights, sounds, movements, and haptics, or be entirely digital. Thus VR offers interactive experiences in places people haven\u2019t visited or even couldn\u2019t imagine.<\/p>\n\n\n\n

Initially, smartphone-based VR was expected to find widespread adoption. However, it is pretty clear now that smartphones are better suited for augmented reality applications.<\/p>\n\n\n\n

AR is a result of placing computer-generated content onto the real world, e.g., by using smart glasses or a smartphone camera. No headsets, hand-held controllers, or fixed locations: people can enjoy augmented reality even in the comfort of their homes. This makes AR technology accessible to over 5 billion smartphone owners worldwide.<\/p>\n\n\n\n

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Currently, we can distinguish five ways to employ VR and AR in marketing:<\/p>\n\n\n\n

  1. Promotion of products and brands<\/li>
  2. \u2018Try before you buy\u2019 applications<\/li>
  3. Building brand connection<\/li>
  4. Consumer research<\/li>
  5. Marketers\u2019 everyday tasks <\/li><\/ol>\n\n\n\n

    This article concentrates on the first two. If you are contemplating an AR or VR component for your PR and marketing strategy, you may find a few inspiring use cases here. <\/p>\n\n\n\n

    20 Exciting Augmented and Virtual Reality Marketing Examples<\/strong><\/h2>\n\n\n\n

    Product and Brand Promotion<\/strong><\/h3>\n\n\n\n

    Augmented reality brings products to life more effectively than a photo or even video, because people can discover them and interact with them. Unprecedented insights into products help win consumers in their path to purchase. <\/p>\n\n\n\n

    It\u2019s easy now to bring to life promotional brochures, book and magazine pages, ads and movie posters just by holding a smartphone in front of the subject. For example, in 2018, the promo campaign for \u2018Ready Player One\u2019 included AR-powered posters. When people were scanning them through Facebook\u2019s in-app camera, unique content would show up.<\/p>\n\n\n\n

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