{"id":279,"date":"2017-09-01T08:32:51","date_gmt":"2017-09-01T08:32:51","guid":{"rendered":"https:\/\/alternative-spaces.com\/blog\/?p=279"},"modified":"2023-05-12T09:19:22","modified_gmt":"2023-05-12T09:19:22","slug":"9-most-important-design-features-of-a-selling-ecommerce-website","status":"publish","type":"post","link":"https:\/\/alternative-spaces.com\/blog\/9-most-important-design-features-of-a-selling-ecommerce-website\/","title":{"rendered":"9 most important design features of a selling ecommerce website"},"content":{"rendered":"

For ecommerce, a good-looking website is the foundation for success. Content, customer service and marketing efforts are important for an ecommerce website conversion rates, but design specifically creates the right visual effect. And humans are visuals, first of all. At the same time, building a beautiful website design and then abandoning it as it is for a long time is a sales crime.<\/p>\n

It is only a website that corresponds to the current design rules that can become a strong sales machine, generate leads and quickly convert them into customers. Such giants as Apple or Nike would tell you that it is more effective to spend a big budget on design than\u00a0hire a large sales team because good design always sells better any time of the day.<\/p>\n

In this article our team of ecommerce website designers will share what a good ecommerce website design means and what design elements will help your website increase sales.<\/p>\n

How great ecommerce design benefits sales rates<\/h2>\n

A user makes a decision whether to stay on a website in less than a second. In less than 3 seconds a user identifies the key areas on a web page to finalize their first impression. Design impacts the first impression for 95% of new-comers. It builds credibility, and usability in design determines whether a potential customer is going to be back again to the website in the near future. In this case content of a web page influences only 6% of users who are deciding whether the website is trustworthy and informative.<\/p>\n

Colors, fonts and visuals are evaluated by users according to their personal preferences. An ecommerce website that is following basic design and usability principles and contains certain special features, turns into a sales generator.<\/p>\n

Let\u2019s see further what design principles are best utilized for sales website designs.<\/p>\n

1. Your buyer persona and content relevance<\/strong><\/p>\n

Understanding your buyer persona (gender, age, weight, wants and needs) is essential to a sales website design. Targeting a specific group of users provides a greater chance that people will make a purchase on your website and won\u2019t leave it because there is no straight logic and products are mixed together, and there is no clear suggestion for whom this store is.<\/p>\n

At different stages of their journey on the website and according to their levels of needs, customers are broken into three groups: people who have a problem and are looking how to solve it; those who are studying available options and compare; and those who have decided that they will buy. It is important to remember about and make sure you web design solves these needs.<\/p>\n

Understanding and focusing on your buying persona\u2019s needs may help increase conversions up to four times.<\/p>\n

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Example from www.sektashop.com<\/p><\/div>\n

2. Product introduction<\/strong><\/p>\n

Visual information that shows a product in detail and includes reviews from your buyers introduces the product both \u00a0from the point of view of a store and of its actual value to a user.<\/p>\n